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The choice awards is an annual event organized by The choice Live team with a main purpose/Objective of uplifting the entertainment industry through encouraging, motivating, and recognizing industry trailblazers by Awarding them.
The choice awards 2020 was officially launched on January, 17th 2021, in a Nomination Night, and the awarding ceremony took place February, 28th 2021 with a consideration of their professional performances during the period between January-December 2020. Audience Votes Played 40% and 60% from the organizing Commitee.
The choice awards are more impact-oriented than trend and popularity: Meaning that these awards has not only reckoned based on effort and art but also on the impact brought by the artist to the entertainment industry and the Rwandan Society at large.